WEB 2.0 become the mainstream of the internet, the impact marketing even drama. In addition to retractable banner advertising, you can know this trend has also affected the operation of the public relations?
 
Social Media Marketing

Nokia is one use of the operation of the public relations brand. Through a proactive and bloggers link to provide product trial, published in the trial after trial feelings and invites bloggers, and reuse the content of these blogs, published as part of their new products, marketing and advertising content. As early as in 2005, NOKIA began to adopt this practice, they even have a specialized team (Blogger Relation Team) is responsible for maintaining the interaction and bloggers.
 
However, the industry has polarized reaction. There is a school feel that this approach is inappropriate, because they can not control the contents of the blogger wrote, if these content as a marketing use is not appropriate.

Seen the movie "Star Wars" Star Wars "in the use of virtual reality to talk with each other? Or the other films in the "Star Trek Star Trek" space ship "Enterprise," the use of virtual reality to do the transfer of the two? Digital Technology Development, the new method is quickly driving the business from a new perspective, observed businesses and consumers contact and interaction.
 
Outdoor digital banner technology is rapidly evolution, and interpretation of a new era of a user interaction. Interactive manipulation, the original virtual reality can be seen in many movies, or the movie "Minority Report" is not out of reach. Has been the case in other countries, and has been for years; Zaibai scientific and technological progress has given digital technology spectrum such as virtual reality and floating projection, the 3D TV without the mask, new interactive projection digital mode.

Addition to their family and friends, or through the Focus, you really dialogue with unfamiliar consumers over it? Also, whether you are selling soap or tire with retractable banners, your brand fans do? How do you dialogue with the fans and operation of the fan club?

Last year, we are still discussing how to use (buy) blog to communicate with consumers, and the most popular this year, easier to use, has been transformed into a mini-blog, called "micro-grid" (Micro-blogging) political leaders, businesses, media, non-profit organizations or celebrities, all began to learn how to use the micro grid.

Obama campaign when large-scale use the Web2.0 and various social networking tools, this is not a secret. His campaign team to open a Twitter account in March 2007, after two years, has accumulated 500,000 followers. Idol Britney Spears over 430,000 British Prime Minister (House) 240000, 180000 cheap airline JetBlue, Starbucks has 90,000 non-profit organizations such as even like the Brooklyn Museum 20000 people.

Boom low-Mi, layoffs and pay cuts, budget downsizing, it is already a common phenomenon from the beginning at the end of last year, although some large brand customers budget is not affected, but has become more conservative attitude. However, consumer exposure to media behavior change, and can evaluate characteristics of the Internet media, leaving the great favor of Internet media in this economic winter.

BLD Digital Marketing Deputy Director Lin Changming further mentioned, this is a CGM (consumer to create the era of the media), consumers on the network has the initiative, and be able to influence the media or others, or even create your own Daren status; Internet The media is the only directly accept the potential customer base reaction, whether active or passive information consumers in the Internet multi-channel interactive, retractable banners advertising messages are passed around and fermentation advertisers more easily through discussion and reaction of the users to understand the product evaluation, and as a reference to the improvement of product development indicators.