Under the leadership of the trend in the consumer, generally, the traditional media exposure appears to have not the same as in the past, can easily affect their impression of the brand and purchase decisions. Accompanied the advent of the digital age, Internet marketing is beginning to take shape and continue to progress, but in this era of technology and innovative ideas, but also be able to re-generate novel retractable banners advertising and marketing to further meet the audiences were becoming more media and product growth autonomy? This time to share, is leading a high-technology advertising tactics: touch marketing.
 
First, a brief description of the principle of touch technologies. Touch: When a finger touches the sensor, there will be the output of the analog signal, the controller sends an analog signal into a digital signal, currently the most widely used is the use of the USB port transmission control then do integration and compiled by computer touch driver. Using different touch driver design can have a variety of changes and features, such as being able to present a multi-language handwriting recognition function, multi-screen system, computer games support, system software design can also be a guest in accordance with customer demand.

WEB 2.0 become the mainstream of the internet, the impact marketing even drama. In addition to retractable banner advertising, you can know this trend has also affected the operation of the public relations?
 
Social Media Marketing

Nokia is one use of the operation of the public relations brand. Through a proactive and bloggers link to provide product trial, published in the trial after trial feelings and invites bloggers, and reuse the content of these blogs, published as part of their new products, marketing and advertising content. As early as in 2005, NOKIA began to adopt this practice, they even have a specialized team (Blogger Relation Team) is responsible for maintaining the interaction and bloggers.
 
However, the industry has polarized reaction. There is a school feel that this approach is inappropriate, because they can not control the contents of the blogger wrote, if these content as a marketing use is not appropriate.

Addition to their family and friends, or through the Focus, you really dialogue with unfamiliar consumers over it? Also, whether you are selling soap or tire with retractable banners, your brand fans do? How do you dialogue with the fans and operation of the fan club?

Last year, we are still discussing how to use (buy) blog to communicate with consumers, and the most popular this year, easier to use, has been transformed into a mini-blog, called "micro-grid" (Micro-blogging) political leaders, businesses, media, non-profit organizations or celebrities, all began to learn how to use the micro grid.

Obama campaign when large-scale use the Web2.0 and various social networking tools, this is not a secret. His campaign team to open a Twitter account in March 2007, after two years, has accumulated 500,000 followers. Idol Britney Spears over 430,000 British Prime Minister (House) 240000, 180000 cheap airline JetBlue, Starbucks has 90,000 non-profit organizations such as even like the Brooklyn Museum 20000 people.

Boom low-Mi, layoffs and pay cuts, budget downsizing, it is already a common phenomenon from the beginning at the end of last year, although some large brand customers budget is not affected, but has become more conservative attitude. However, consumer exposure to media behavior change, and can evaluate characteristics of the Internet media, leaving the great favor of Internet media in this economic winter.

BLD Digital Marketing Deputy Director Lin Changming further mentioned, this is a CGM (consumer to create the era of the media), consumers on the network has the initiative, and be able to influence the media or others, or even create your own Daren status; Internet The media is the only directly accept the potential customer base reaction, whether active or passive information consumers in the Internet multi-channel interactive, retractable banners advertising messages are passed around and fermentation advertisers more easily through discussion and reaction of the users to understand the product evaluation, and as a reference to the improvement of product development indicators.